Client: Blanchardstown Centre
Having been commissioned to design a new logo and branding system for Blanchardstown centre we started with a in-depth audit of all current logo usage, signage and branding applications. The resultant logo concept focuses on the location of the Centre, inland from Dublin Bay. The merging point of the arcs point to its location in a stylised 'B' shape. Clean, modern typography was utilised as one of the major design priorities was a long shelf life, required for institutions such as these.